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Gillian Pritchett

Gillian was able to read and write at the age of 3 and has never looked back.

At age four she was in a class with seven year olds who didn’t really appreciate this little girl being asked to stand in front of the class to read out her stories.

At age eight she went on her first holiday abroad and encountered people who did not speak English. She made up her mind that she would one day speak French and indeed her BA is in French and Geography and her first MA is in French. She also speaks German and is learning Italian and Czech. She can be polite in seven other languages.

As far as writing is concerned she’s a regular blogger on her own business blogs, writes copy for various clients and also researches and writes articles on business and more academic topics. Her book – Using Questionnaires to Understand Customers and Target Clients – is to be published by Business Expert Press in New York.

She has had many articles published in magazines and peer reviewed journals for example:

Discussion Paper: Can Poetry be of value in the world of business?CEBR – September 2014. Vol3. Number 3. pp. 54-57

“Whilst most people can see a potential connection between poetry and advertising, they become sceptical when faced with the notion that reading poems and experiencing the process of getting to grips with their possible meaning can help in business. The suggestion that poetry can help with strategic thinking, with creativity and innovation, in decision-making, in communications, in the way we look at situations, the way we think, the way we interact with others or the way we express our opinions leaves many people struggling.And yet – reputable companies, world-class CEOs, institutions and scholars propound the value of poetry for business. This discussion paper, based on a review of the available literature, is a top level exploration of how poetry might be of value in the world of business.”

Discussion Paper: What Colour is Your Ocean?CEBR – March 2014. Vol 3. Number 1. pp. 56 – 57
“Kim and Mauborgne, (2005) argued that competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. This discussion paper suggests that ultimately blue oceans become purple, even red. It concludes by asking: “Red oceans and blue oceans have always co-existed.Inevitably purple oceans form where they overlap. Does the Blue Ocean Strategy have value? Is it overrated? Is a new paradigm needed? Is an ocean typology of value? Does it exclude the various nuances of how markets work, how firms compete, how firms innovate? Does the corporate business strategist even think about the colour of the ocean or is he more concerned with surviving, with keeping up with or overtaking the competition? To what extent do firms need to innovate to survive and in what way? Should a firm seek to dominate existing markets or look for opportunities to create new ones? If a firm moves into a new market should they be a Pioneer or a Fast Follower?”
A review of Bill Aulet: Disciplined Entrepreneurship – CEBR – March 2014. Vol 3. Number 1. pp. 58 – 59.
Paper: A Journey through the Realms of Poetry and Business. This paper was presented at the Shared Values: International Strategy Conference in Prague on June 2nd 2014.
ABSTRACT: “Whilst most people can see a potential connection between poetry and advertising, they become sceptical when faced with the notion that reading poems and experiencing the process of getting to grips with their possible meaning can help in business. The suggestion that poetry can help with strategic thinking, with creativity and innovation, in decision-making, in communications, in the way we look at situations, the way we think, the way we interact with others or the way we express our opinions leaves many people struggling.And yet – reputable companies, world-class CEOs, institutions and scholars propound the value of poetry for business. This discussion paper, based on a review of the available literature, is a top level exploration of how poetry might be of value in the world of business.”